1001 Nights Emballage pour fruits secs par Mahsa Mohammadzadeh

Le design 1001 Nights Emballage pour fruits secs par Mahsa Mohammadzadeh est un lauréat très estimé du prestigieux 2025 A' Design Award de Fer dans la catégorie Design d'Emballage.

FerEmballage· 2025

1001 Nights Emballage pour fruits secs

par Mahsa Mohammadzadeh

Client : Dastan Nuts

Lauréat du A' Design Award de Fer dans la catégorie Emballage

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Couleurs

Le Design

À propos de 1001 Nights Emballage pour fruits secs

1001 Nuits est un emballage cylindrique conçu pour les fruits secs. L'illustration, inspirée des contes des Mille et Une Nuits, associe le dessin à la main et l'illustration numérique. Le contenant est réalisé en papier recyclé doté d'une doublure intérieure de qualité alimentaire. Le corps est imprimé en offset avec pelliculage mat, et certaines zones sont rehaussées d'une dorure à chaud, à l'or ou à l'argent. Le logo de la marque est gaufré sur le couvercle. Le couvercle télescopique s'ouvre et se ferme aisément et assure une fermeture hermétique. Il fait également office de coupelle pour les fruits secs et de réceptacle pour les coques.

La Reconnaissance

À propos du A' Design Award de Fer

1001 Nights Emballage pour fruits secs est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. 1001 Nights Emballage pour fruits secs est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. 1001 Nights Emballage pour fruits secs est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This nut packaging design is inspired by the tales of One Thousand and One Nights, combining hand-drawn and digital illustrations to create a precise and artistic result. The graphic design on the can reflects traditional craftsmanship and is carried out with care and attention to detail. One of the main challenges in production was using recycled cardboard, ensuring both hygiene standards and environmental sustainability. The cylinder was designed and crafted first, followed by the careful application of the label. To enhance the visual appeal, a thoughtful blend of light and dark colors was used, and the logo was engraved on the can lid. Sections of the design are delicately gold-foiled and silver-foiled. Additionally, the lid serves a dual purpose, acting as both a shell collector and a serving bowl, enhancing both functionality and aesthetics.
Dimensions & Emballage: The Packaging Is A Cylindrical Design Chosen Based On Product Weight And User Preferences With A Top-Opening Lid Similar To A Telescope. Dimensions: Height 160mm Diameter 100mm; Lid Height 30mm Diameter 100mm. Made From Recycled Paper With A Food-Grade Inner Lining Approved By Health Authorities. The Brand Logo Is Embossed On The Lid. The Body Features Offset Printing On Glossy Paper With A Matte Lamination Accented With Gold Foil On The White Box And Silver Foil On The Dark Box.
Mots-Clés: Illustration, Story, Packaging, One Thousand and One Nights, Design, Nuts
Technologie de Production: The Packaging Design Incorporates Illustration An Ancient Iranian Technique. The Artwork Was Hand-Drawn Multiple Times Refined And Then Digitally Colored. To Preserve Brand Identity Scheherazade The Storyteller Is Fused With The Dastan Parrot Logo Riding The Royal Wheel To Narrate The Tale. To Enhance Visual Appeal And Value Selective Gold Foiling Has Been Applied And The Production Process Was Carried Out In Multiple Stages.
Défi de Conception: The biggest challenge was finding a company capable of producing cylindrical packaging that met environmental standards. Efforts were made to ensure the use of suitable materials. Additionally, due to the lack of facilities for direct printing on cylindrical cans, the design was first printed using offset printing and then applied to the cans. This process added complexity and refinement, requiring meticulous attention to production details and design precision, which was successfully achieved.
Recherche: The role of graphic design in packaging is essential. Illustration, as an engaging tool, conveys rich cultural stories. By incorporating the tales of One Thousand and One Nights into the packaging, we not only preserve Iranian culture but also establish an emotional connection between the product and the consumer. This technique elevates packaging to an art form, setting the product apart in the market and offering customers a cultural and intellectual experience.
Inspiration: We Come Together In Joyful Moments Sharing Stories And Memories. Iran’s Rich Culture And Literature Are Deeply Rooted In Storytelling Making It A Valuable Element For A Brand Like Dastan Meaning Story In Persian Especially In The Nut Industry. A Thoughtfully Designed Functional Package Not Only Enhances The Customer Experience But Also Encourages Reuse Rather Than Disposal. This Approach Promotes Sustainability Reduces Waste And Strengthens The Brand’s Cultural And Environmental Values.
Durée du Projet: The research phase for selecting the box began in October 2023, with two months dedicated to reading the stories of One Thousand and One Nights. Following the research, illustrations were created, inspired by the tales. The project started in January 2024, was completed in July 2024, and became available for purchase in stores in September 2025.
Flux Opérationnel: The packaging features a telescopic lid that opens and closes effortlessly, ensuring a secure seal once closed. The lid serves both as a bowl for serving nuts and a container for collecting shells and waste. Made from recycled paper with a food-safe inner lining, the design guarantees product freshness. The ergonomic and practical design enhances the user experience, while offset printing with matte lamination and gold foiling elevates the product's visual appeal and value.
Membres de l'Équipe: Creative Director, Designer and Illustration: Mahsa Mohammadzadeh
Crédits Images: Image #1: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #2: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #3: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #4: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, Photography Mohammad Mohammadzadeh