RE MAX Daelim Kit de Brochures par Sang Ryu

Le design RE MAX Daelim Kit de Brochures par Sang Ryu est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Imprimé.

BronzeImprimé· 2024

RE MAX Daelim Kit de Brochures

par Sang Ryu

Client : RE/MAX Daelim

Lauréat du A' Design Award de Bronze dans la catégorie Imprimé

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Couleurs

Le Design

À propos de RE MAX Daelim Kit de Brochures

Le kit de brochures est conçu pour RE MAX Daelim, un nouveau franchisé de la franchise immobilière internationale Real Estate Maximums (RE MAX) en Corée du Sud. Il comprend des éditions bilingues en coréen et en anglais ainsi qu'un dossier pour promouvoir les activités de vente des agents immobiliers auprès des clients potentiels. Inspiré par la collaboration avec les agents immobiliers, le designer a géré les communications de marque pour les produits du franchisé afin de commercialiser leurs services et leurs performances. La brochure présente un contenu informatif, tandis que le dossier accueille la documentation commerciale pour faciliter la consultation client.

La Reconnaissance

À propos du A' Design Award de Bronze

RE MAX Daelim Kit de Brochures est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. RE MAX Daelim Kit de Brochures est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. RE MAX Daelim Kit de Brochures satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Emballage: 210 x 297 mm
Mots-Clés: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Technologie de Production: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Défi de Conception: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Recherche: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Durée du Projet: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Flux Opérationnel: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.