Shguijiu Dian Emballage de bouteille de baijiu par Liang Chen

Le design Shguijiu Dian Emballage de bouteille de baijiu par Liang Chen est un lauréat très estimé du prestigieux 2023 A' Design Award d'Or dans la catégorie Design d'Emballage.

OrEmballage· 2023

Shguijiu Dian Emballage de bouteille de baijiu

par Liang Chen

Client : Shanghai Guijiu Group Co., Limited.

Lauréat du A' Design Award d'Or dans la catégorie Emballage

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Couleurs

Le Design

À propos de Shguijiu Dian Emballage de bouteille de baijiu

Shguijiu Dian est un projet d'emballage pour un baijiu haut de gamme de Shanghai destiné à être offert. Sa forme s'inspire de la Shanghai Tower, le plus haut gratte-ciel de Chine. La bouteille en cristal et le bouchon métallique poli miroir se lisent comme un seul et même volume, aux courbes en spirale et au profil asymétrique. Le coffret extérieur, cylindrique et argenté, présente une surface courbe irrégulière. Le coffret mesure 110 mm de diamètre pour 330 mm de hauteur, et la bouteille 80 mm de diamètre pour 300 mm de hauteur. Les deux éléments peuvent être conservés et exposés, ce qui limite le gaspillage.

La Reconnaissance

À propos du A' Design Award d'Or

Shguijiu Dian Emballage de bouteille de baijiu est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Shguijiu Dian Emballage de bouteille de baijiu est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Shguijiu Dian Emballage de bouteille de baijiu crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Emballage: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Mots-Clés: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Technologie de Production: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Défi de Conception: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Recherche: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Durée du Projet: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Flux Opérationnel: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Membres de l'Équipe: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Crédits Images: Creative Director: Chen Liang