Rely on Hydrogen Identité visuelle par Guangzhou Cheung Ying Design Co. Ltd.

Le design Rely on Hydrogen Identité visuelle par Guangzhou Cheung Ying Design Co. Ltd. est un lauréat très estimé du prestigieux 2022 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2022

Rely on Hydrogen Identité visuelle

par Guangzhou Cheung Ying Design Co. Ltd.

Client : Guangzhou Cheung Ying Design Co., Ltd.

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Rely on Hydrogen Identité visuelle

Rely on Hydrogen est une identité visuelle créée pour une entreprise qui développe des produits de santé à base d'eau hydrogénée. Le logo est construit à partir de caractères chinois, inspirés des lignes de circuit du produit ainsi que des graphismes traditionnels chinois de l'hexagramme de l'eau. L'épaisseur des caractères et l'inclinaison des traits sont unifiées, afin que les formes demeurent lisibles et équilibrées. Les lignes obliques et les angles arrondis confèrent à l'identité un caractère paisible et contemporain. Le gris extrême et le jaune vif en constituent les couleurs principales. L'identité est réalisée en format vectoriel pour l'impression, les supports numériques et les espaces intérieurs.

La Reconnaissance

À propos du A' Design Award de Bronze

Rely on Hydrogen Identité visuelle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Rely on Hydrogen Identité visuelle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Rely on Hydrogen Identité visuelle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensions & Emballage: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Mots-Clés: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Technologie de Production: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Défi de Conception: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Recherche: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Durée du Projet: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Flux Opérationnel: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Membres de l'Équipe: Creative Director: Zhiji Dong
Designer: Lu Gu