Smoked Trout Emballage alimentaire par Armeanu Creative Studio

Le design Smoked Trout Emballage alimentaire par Armeanu Creative Studio est un lauréat très estimé du prestigieux 2021 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2021

Smoked Trout Emballage alimentaire

par Armeanu Creative Studio

Client : Valeputna

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Smoked Trout Emballage alimentaire

Smoked Trout est un design d'emballage destiné aux produits de poisson fumé. L'emballage est réalisé en carton kraft avec dorure à chaud et vernis sélectif. Un motif circulaire, une forme de porte médiévale utilisée pour la découpe du carton et un sceau doré évoquent la tradition, le patrimoine et les ingrédients naturels. Le sceau et la forme de la porte se retrouvent sur l'ensemble de la gamme de produits afin d'exprimer une continuité. L'emballage plié mesure 11,5 sur 25 centimètres. Sa forme compacte permet une insertion et une fermeture aisées du produit, ainsi qu'un stockage, un transport et une présentation en rayon simplifiés.

La Reconnaissance

À propos du A' Design Award d'Argent

Smoked Trout Emballage alimentaire est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Smoked Trout Emballage alimentaire est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Smoked Trout Emballage alimentaire est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensions & Emballage: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Mots-Clés: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Technologie de Production: The packaging is made of kraft carton, has golden folio and selective varnishing.
Défi de Conception: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Recherche: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiration: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durée du Projet: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Flux Opérationnel: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Brevets: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membres de l'Équipe: Armeanu Ana
Armeanu Catalin
Crédits Images: Main Image and optional images - Armeanu Creative Studio SRL - Romania