Lazarus Effekt Illustrations de campagne par Lara Wilkin

Le design Lazarus Effekt Illustrations de campagne par Lara Wilkin est un lauréat très estimé du prestigieux 2021 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2021

Lazarus Effekt Illustrations de campagne

par Lara Wilkin

Client : Lara Wilkin

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Lazarus Effekt Illustrations de campagne

Lazarus Effekt est un ensemble d'illustrations de campagne conçues pour une campagne de sensibilisation transmédia consacrée à l'effet Lazare. L'effet Lazare, expression forgée par le paléontologue David Jablonski, désigne la redécouverte d'une forme de vie autrefois considérée comme disparue ou éteinte. Les illustrations représentent des plantes et des animaux retrouvés. Chaque figure est dessinée sous forme de graphique vectoriel en noir et blanc, riche en détails, si bien que le spectateur découvre davantage d'éléments à mesure qu'il prolonge son regard. Les tirages grand format font office de clé visuelle reliant affiches, dépliants, bannières et infographies.

La Reconnaissance

À propos du A' Design Award de Bronze

Lazarus Effekt Illustrations de campagne est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Lazarus Effekt Illustrations de campagne est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Lazarus Effekt Illustrations de campagne satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Emballage: main illustration 32000 mm / 23428 mm
Mots-Clés: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Technologie de Production: Drawn layout and adobe illustrator vectors
Défi de Conception: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Recherche: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Durée du Projet: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Flux Opérationnel: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Membres de l'Équipe: Lara Wilkin
Crédits Images: Lara Wilkin