اثر Vicutu Concept طراحی داخلی فروشگاه اصلی برند توسط Antistatics Architecture برنده بسیار ارزشمند جایزه پرافتخار 2023 جایزه طلایی A' Design Award در دسته‌بندی رقابتی طراحی فضای داخلی و نمایشگاه است.
طلاداخلی· 2023
Vicutu Concept طراحی داخلی فروشگاه اصلی برند
مشتری: Vicutu
برنده جایزه طلایی A' Design Award در دسته‌بندی داخلی
برنده تأییدشده جایزه
تأیید وضعیت جایزه برای #150086طراحی
درباره Vicutu Concept طراحی داخلی فروشگاه اصلی برند
ویکوتو کانسپت طراحی داخلی فروشگاه اصلی یک برند مد در پکن است. این فروشگاه ۱۶۸۰ متر مربع را در دو طبقه در بر می‌گیرد. یک سامانه بزرگ سه‌بعدی شبکه‌ای مورب بافته‌شده از آلومینیوم، نمای ساختمان را شکل می‌دهد و به پارچه و دوخت پوشاک مردانه اشاره دارد. در فضای داخلی، دیوارهای سیمانی هنری با بافت ویژه، محیطی آرام و مجسمه‌وار پدید می‌آورند. دیوارها و پیشخوان‌های نمایش کالا به‌گونه‌ای طراحی شده‌اند که گویی از کف و سقف روییده‌اند و منابع نوری پنهان، حس پیوستگی را تقویت می‌کنند. این فضای داخلی تجربه‌ای فیزیکی از فضا و مد را به بازدیدکنندگان ارائه می‌دهد.
تقدیر
درباره جایزه طلایی A' Design Award
Vicutu Concept طراحی داخلی فروشگاه اصلی برند برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Vicutu Concept طراحی داخلی فروشگاه اصلی برند انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Vicutu Concept طراحی داخلی فروشگاه اصلی برند احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
پشت صحنه طراحی
بسته مطبوعاتی
اعتبارات، اعضای تیم و جزئیات فنی ارائه‌شده توسط طراح.
- ویژگی‌های منحصربه‌فرد
- The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.
- ابعاد و بسته‌بندی
- Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries. The facade is all prefabricated panels and installed on site precisely. The architecture area of the store is 1,680 sqm, divided in two stories.
- برچسب‌ها
- Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
- فناوری تولید
- For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.
- چالش طراحی
- The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
- پژوهش
- The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
- الهام
- Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.
- مدت زمان پروژه
- Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
- فرایند عملیاتی
- Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
- ثبت اختراع‌ها
- Copyrights belong to AntiStatics Architecture, 2023.
- اعضای تیم
- Architect’ Firm: AntiStatics Architecture, Lead Architects: Mo Zheng, Martin Miller, Project Architect: Christopher Beckett, Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang, Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd), Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd., GRG Fabricator: E-grow Shanghai
- اعتبار تصاویر
- Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics
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