اثر Moels and Co 528 ساعت توسط Betina Greca Menescal - Moels and Co برنده بسیار ارزشمند جایزه پرافتخار 2022 جایزه طلایی A' Design Award در دستهبندی رقابتی طراحی جواهرات است.
طلاجواهرات· 2022
Moels and Co 528 ساعت
توسط Betina Greca Menescal - Moels and Co
مشتری: Moels and Co
برنده جایزه طلایی A' Design Award در دستهبندی جواهرات
برنده تأییدشده جایزه
تأیید وضعیت جایزه برای #139840طراحی
درباره Moels and Co 528 ساعت
ساعت مچی Moels and Co 528 یک ساعت مچی الهام گرفته از اواسط قرن مدرن با بدنه مستطیلی شکل و صفحه نامتقارن است که بر اساس نسبت طلایی برش داده شده است. صفحه با پایه فلزی نقره ای مخلوط شده با یک پوشش رنگدانه رنگ آمیزی شده است که پوششی درخشان را ارائه می دهد و بسته به شرایط نور، رنگ صفحه تغییر می کند و جلوه ای بسیار جذاب ایجاد می کند. بدون زواید، پیچیدگی ها یا تزئینات بی مورد، این طرح واقعاً در بازار امروز غیر معمول است.
تقدیر
درباره جایزه طلایی A' Design Award
Moels and Co 528 ساعت برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحیهای درجه یک، شگفتانگیز و برجسته اعطا میشود. برندگان طلا آفرینشهایی بسیار نوآورانه، دوراندیش و خیرهکنندهاند که نبوغ، خرد و مهارت طراحان خود را بازمیتابانند. از Moels and Co 528 ساعت انتظار میرود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بیسابقه عرضه میکند. این طراحی برنده جایزه طلایی A' Design Award پروژهای خیرهکننده و ارجمند است که سود فراوان میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Moels and Co 528 ساعت احساسات شدید میل را پدید میآورد، شور را برمیانگیزد، خلاقیت را تشویق میکند و ما را شیفته میسازد.
پشت صحنه طراحی
بسته مطبوعاتی
اعتبارات، اعضای تیم و جزئیات فنی ارائهشده توسط طراح.
- ویژگیهای منحصربهفرد
- Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.
- ابعاد و بستهبندی
- The case measures only 33mm in height (41mm with lugs), 45mm in width and 11mm thick including the double domed sapphire crystal. The custom designed eco-friendly package is small, it measures only 18cm x 8cm x 4cm and I designed it to fit into a mailer bag and reduce shipping costs. Leather strap width and length are 22mm/20mm and 120mm/80mm respectively.
- برچسبها
- Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.
- فناوری تولید
- I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.
- چالش طراحی
- This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.
- پژوهش
- I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.
- الهام
- Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.
- مدت زمان پروژه
- The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.
- فرایند عملیاتی
- Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.
- ثبت اختراعها
- Mark: MOELS+CO, 2022, Trade Mark No: UK00003689538, Holder: MADMAN & FATMAN LTD.
- اعتبار تصاویر
- Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022.
Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022.
Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022.
Image #4: Photographer Betina Menescal, 2022.
Image #5: Photographer Betina Menescal, 2022.
Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.
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