Mars Design Consultants diseinatzailearen Morph Elikagai eta Edarien Marka

Mars Design Consultants diseinatzailearen Morph Elikagai eta Edarien Marka lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Morph Elikagai eta Edarien Marka

diseinatzailea: Mars Design Consultants

Bezeroa: Mars Design Consultants

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Koloreak

Diseinua

Morph Elikagai eta Edarien Marka Diseinuari Buruz

Morph Txinako Hangzhou hirian dagoen teilatuko bar eta jatetxe baterako marka-programa da. Identitateak Liangzhu, antzinako txinatar maitasun-istorio bat, eta morfo urdinaren hego distiratsuak ditu oinarri. Logotipoak eme eta ar tximeletaren hego-formak sinbolo bakar batean batzen ditu. Atzeko plano more ilun batek gau izartsu bat iradokitzen du, eta hegoek ostadar-koloreen trantsizioa erakusten dute. Kaleidoskopio itxurako tximeleta-patroia da elementu grafiko nagusia. Patroi hori menuan, pospolo-kaxan, proiekzio dinamikoetan eta horma-eskultura artistiko batean aplikatzen da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Morph Elikagai eta Edarien Marka Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Morph Elikagai eta Edarien Marka oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Morph Elikagai eta Edarien Marka beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Neurriak eta Ontziratzea: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Etiketak: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Produkzio Teknologia: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Diseinu Erronka: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Ikerketa: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspirazioa: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Proiektuaren Iraupena: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Eragiketa Fluxua: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patenteak: MARS
Taldekideak: Angela Lu Zhang
Nico Xu YiFei
Irudi Kredituak: MARS