Kenarkose Creative diseinatzailearen ODTU Sanat 20 Ikusmen Identitatearen Diseinua

Kenarkose Creative diseinatzailearen ODTU Sanat 20 Ikusmen Identitatearen Diseinua lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2020

ODTU Sanat 20 Ikusmen Identitatearen Diseinua

diseinatzailea: Kenarkose Creative

Bezeroa: Middle East Technical University

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

ODTU Sanat 20 Ikusmen Identitatearen Diseinua Diseinuari Buruz

Ekialde Hurbileko Unibertsitate Teknikoak urtero egiten duen arte jaialdia ospatzen duen ODTU Sanaten 20. urtez. Jaialdiaren ondorengo 20 urteak nabarmentzeko hizkuntza bisuala eraikitzea zen eskaera. Eskatu bezala, zinemaldiaren 20. urtea nabarmendu zen ezagutzera eman beharreko arte estalitako pieza gisa hurbilduz. 2 eta 0 zenbakiek osatzen duten kolore bereko geruzek itzalak 3D ilusioa sortu zuen. Ilusio horrek erliebe sentsazioa ematen du eta zenbakiak atzealdean urtzen direla dirudi. Kolore biziak aukeratzeak kontraste fina sortzen du 20 ondutako lasaitasunarekin.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

ODTU Sanat 20 Ikusmen Identitatearen Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. ODTU Sanat 20 Ikusmen Identitatearen Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. ODTU Sanat 20 Ikusmen Identitatearen Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Neurriak eta Ontziratzea: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Etiketak: Visual Identity, Visual Communication, Graphic Design, Branding
Produkzio Teknologia: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Diseinu Erronka: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Ikerketa: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspirazioa: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Proiektuaren Iraupena: The project started in October 2018 in Ankara and finished in March 2019.
Eragiketa Fluxua: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Taldekideak: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Irudi Kredituak: All visual materials were designed and produced by Kenarkose Creative.