Kenarkose Creative diseinatzailearen Tualcom Logotipo Eta Marka Identitatea

Kenarkose Creative diseinatzailearen Tualcom Logotipo Eta Marka Identitatea lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Tualcom Logotipo Eta Marka Identitatea

diseinatzailea: Kenarkose Creative

Bezeroa: Tualcom

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#97583 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Tualcom Logotipo Eta Marka Identitatea Diseinuari Buruz

Tualcom-en logotipoa erradio-frekuentzia uhinetan inspiratuta dago, konpainiak funtzionatzen duen eremuarekin lotuta dago eta Tual-en letrak lotzen ditu. Horrenbestez, logotipoak enpresaren izena nabarmentzeaz gain, horien eragiketa-eremuak ere aipatzen ditu. Marka jarraituz urdinen marra horizontal gorriekin lotzen diren marra gorriz horizontalen ideiaren jarraipena da eta jarraitutasun eta komunikazio zentzua lortzeko. Lortutako hizkuntza grafikoa eta sistema bisuala berehala komunikatzen dira publiko zabalarekin modu trinkoan eta eraginkorrean.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Tualcom Logotipo Eta Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Tualcom Logotipo Eta Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Tualcom Logotipo Eta Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Neurriak eta Ontziratzea: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Etiketak: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Produkzio Teknologia: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Diseinu Erronka: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Ikerketa: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspirazioa: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Proiektuaren Iraupena: The project started in October 2018 and finished in February 2019 in Ankara.
Eragiketa Fluxua: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Taldekideak: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Irudi Kredituak: All visual materials were designed and produced by Kenarköşe Creative.