Zhidong Du diseinatzailearen Yum Rob Primary Function: Jatetxearen barnealdea

Zhidong Du diseinatzailearen Yum Rob Primary Function: Jatetxearen barnealdea lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2020

Yum Rob Primary Function: Jatetxearen barnealdea

diseinatzailea: Zhidong Du

Bezeroa: MET Creative Brand

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yum Rob Primary Function: Jatetxearen barnealdea Diseinuari Buruz

Yum Rob Hengshui hirian dagoen gai bereziko jatetxe adimenduna da. Barnealdeak 450 metro koadro hartzen ditu eta estilo moderno eta soila jarraitzen du. Sarrerak markaren robot irudiatik hartutako arku zirkularra erabiltzen du, ispilu-altzairu herdoilgaitzez inguratua. Barneko korridorearen hiru aldeetako ispilu-gainazalek murgiltze-pasabidea sortzen dute. Sabaiko argi-zerrenda koloretsuek eta zuntz optikozko argiek giro bisuala eratzen dute. Itxaron-eremuak mailakako eserlekuak ditu, mugimendua gidatzen dutenak eta gonbidatu gehiago hartzen dituztenak. Proiekzio panoramiko batek jantoki-ingurunea osatzen du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Yum Rob Primary Function: Jatetxearen barnealdea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Yum Rob Primary Function: Jatetxearen barnealdea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Yum Rob Primary Function: Jatetxearen barnealdea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Neurriak eta Ontziratzea: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Etiketak: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Produkzio Teknologia: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Diseinu Erronka: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Ikerketa: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspirazioa: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Proiektuaren Iraupena: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Eragiketa Fluxua: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patenteak: Copyrights belong to Zhidong Du, 2019.
Taldekideak: Zhidong Du
Ailing Xu
Irudi Kredituak: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.