Juan Eugenio Mallo Camera diseinatzailearen Borboleta Marka-sistema

Juan Eugenio Mallo Camera diseinatzailearen Borboleta Marka-sistema lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2020

Borboleta Marka-sistema

diseinatzailea: Juan Eugenio Mallo Camera

Bezeroa: Balko Argentina S.a

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Borboleta Marka-sistema Diseinuari Buruz

Borboleta Brasilen jabe-talde berari dagozkion bi gasolindegi-sareentzat sortutako marka-sistema bat da. Dislubek ipar-ekialdean egiten du lan, eta Equadorrek iparraldean, eta bi sareek beren izenak mantentzen dituzte. Tximeleta-formako sinbolo partekatu batek lotzen ditu bi markak. Tximeletak eraldaketa eta berritzea adierazten ditu, eta haren silueta Brasilgo lurraldearen itxura ere gogorarazten du. Hiru kolore erabiltzen dira, bat enpresa bakoitzarentzat eta hirugarren bat haien batasunarentzat. Logotipoa moduluetan oinarritutako sareta baten gainean eraikita dago.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Borboleta Marka-sistema Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Borboleta Marka-sistema erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Borboleta Marka-sistema jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Neurriak eta Ontziratzea: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Etiketak: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Produkzio Teknologia: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Diseinu Erronka: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Ikerketa: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspirazioa: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Proiektuaren Iraupena: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Eragiketa Fluxua: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Taldekideak: Juan Eugenio Mallo Camera
Diego Adrián Beas