Mateus Matos Montenegro diseinatzailearen EXP Brasil Brand Markaren Diseinua lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2020

EXP Brasil Brand Markaren Diseinua

diseinatzailea: Mateus Matos Montenegro

Bezeroa: EXP Brasil

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Esploratu zerbitzuak Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

EXP Brasil Brand Markaren Diseinua Diseinuari Buruz

EXP Brasil markaren diseinua konpainiaren batasunaren eta elkartasunaren printzipioetatik dator. Proiektuetan teknologiaren eta diseinuaren arteko nahasketa egokitzea bulegoko bizitzan bezala. Elementu tipografikoak enpresa honen batasuna eta indarra adierazten ditu. X hizkiaren diseinua sendoa eta integratua da, baina oso arina eta teknologikoa. Markoak estudioko bizitza irudikatzen du, hizkietan elementuak dituena, bai pertsonak eta diseinua bateratzen dituzten espazio positiboan eta negatiboan, bai indibidualak eta kolektiboak, sinpleak teknologiarekin, arinak eta sendoak, profesionalak eta pertsonalak dituztenak.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

EXP Brasil Brand Markaren Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. EXP Brasil Brand Markaren Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. EXP Brasil Brand Markaren Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Neurriak eta Ontziratzea: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Etiketak: Architecture, brand, logotype, engineering, contruction, design
Produkzio Teknologia: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Diseinu Erronka: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Ikerketa: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirazioa: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Proiektuaren Iraupena: The project started February 2018 and ended in January 2019
Eragiketa Fluxua: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Taldekideak: Mateus Matos Montenegro