Lisa Winstanley diseinatzailearen Peace and Presence Well-Being Marka

Lisa Winstanley diseinatzailearen Peace and Presence Well-Being Marka lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2020

Peace and Presence Well-Being Marka

diseinatzailea: Lisa Winstanley

Bezeroa: Peace & Presence Well-being UK

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

55,938

Egiaztatutako Sari Irabazlea

#87317 Sariaren Egoera Egiaztatu

Esploratu gehiago Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Peace and Presence Well-Being Marka Diseinuari Buruz

Peace and Presence Wellbeing Erresuma Batuko terapia holistikoko enpresa bat da, hala nola erreflexologia, masaje holistikoa eta reiki gorputza, adimena eta espiritua gaztetzeko zerbitzuak eskaintzen dituena. P&PW markaren lengoaia bisuala naturaren haurtzaroko oroitzapen nostalgikoetan inspiratutako egoera lasai, lasaigarri eta erlaxagarri bat aldarrikatzeko gogo horretan oinarritzen da, bereziki ibaiertzetan eta baso-paisaian aurkitzen diren flora eta faunatik abiaraztuta. Kolore-paleta Georgiako Uraren ezaugarrietan inspiratzen da jatorrizko eta oxidatutako egoeran, berriro ere garai bateko nostalgia aprobetxatuz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Peace and Presence Well-Being Marka Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Peace and Presence Well-Being Marka erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Peace and Presence Well-Being Marka jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Neurriak eta Ontziratzea: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etiketak: branding, visual identity, logo, stationery, packaging, merchandise
Produkzio Teknologia: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Diseinu Erronka: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ikerketa: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspirazioa: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Proiektuaren Iraupena: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Eragiketa Fluxua: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.