1983Asia diseinatzailearen Pagoda Nortasun Korporatiboa

1983Asia diseinatzailearen Pagoda Nortasun Korporatiboa lana 2020 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2020

Pagoda Nortasun Korporatiboa

diseinatzailea: 1983Asia

Bezeroa: 1983Asia

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pagoda Nortasun Korporatiboa Diseinuari Buruz

Pagoda enpresa-identitate bat da, txinatar fruta-enpresa baterako sortua. Identitatea bi tximino maskota inguruan eraikita dago, lehenik arkatzezko zirriborro gisa marraztuak eta ondoren diseinu digitaleko softwarearekin garatuak. Tximinoak aukeratu ziren fruitarekin lotuta daudelako txinatar kulturan, non jakinduria eta ausardia ere sinbolizatzen dituzten. Maskotek lau urtaroetan zehar dantzan egiten dute, eta haien inguruko loreak aldarte bakoitzarekin batera aldatzen dira. Koloreek loreei, urtaroei eta naturari egiten diete erreferentzia. Inprimatzean estaldura ultramoreak eta beroko estanpazioa aplikatzen dira. Helburua Asiako kultura bizitza naturalarekiko errespetuz aurkeztea da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Pagoda Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Pagoda Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Pagoda Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Neurriak eta Ontziratzea: UV, hot stamping
Etiketak: Package design, totem, traditional culture, Asian design, fruits
Produkzio Teknologia: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Diseinu Erronka: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Ikerketa: Chinese symbol and totem research
Inspirazioa: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Proiektuaren Iraupena: this project finished in end of 2017 in Shenzhen China
Eragiketa Fluxua: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patenteak: 1983ASIA
Taldekideak: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Irudi Kredituak: 1983ASIA