Timea Andoka diseinatzailearen Optics and Chromatics Erakusketaren Kartela

Timea Andoka diseinatzailearen Optics and Chromatics Erakusketaren Kartela lana 2018 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2018

Optics and Chromatics Erakusketaren Kartela

diseinatzailea: Timea Andoka

Bezeroa: Timea Andorka

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#58492 Sariaren Egoera Egiaztatu

Ezagutu orain Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Optics and Chromatics Erakusketaren Kartela Diseinuari Buruz

Optics and Chromatic izenburuak Goethe eta Newton-en arteko koloreen inguruko eztabaida aipatzen du. Eztabaida hau hizki-formako bi konposizioen talkaren bidez irudikatzen da: bata kalkulatua da, geometrikoa, sestra zorrotzak dituena, bestea itzal koloretsuen joko inpresionistaren araberakoa da. 2014an diseinu hau Pantone Plus Series Artist Covers-en estalkia izan zen.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Optics and Chromatics Erakusketaren Kartela Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Optics and Chromatics Erakusketaren Kartela erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Optics and Chromatics Erakusketaren Kartela jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Neurriak eta Ontziratzea: original poster size: 70×100 cm
Etiketak: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Produkzio Teknologia: paper, coloured plastic sheet, light, shadow
Diseinu Erronka: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Ikerketa: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspirazioa: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Proiektuaren Iraupena: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Eragiketa Fluxua: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Taldekideak: Art director, graphic design, type design and paper craft: Tímea Andorka