Rose Lee and Ernie Keung diseinatzailearen Bank Julius Baer Lehen Funtzioa: Jai-opari

Rose Lee and Ernie Keung diseinatzailearen Bank Julius Baer Lehen Funtzioa: Jai-opari lana 2026 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Oparigai Diseinua Lehiaketa Kategorian.

UrreOparigaia· 2026

Bank Julius Baer Lehen Funtzioa: Jai-opari

diseinatzailea: Rose Lee and Ernie Keung

Bezeroa: Count To Ten

Urrezko Saria A' Design Award Irabazlea Oparigaia Kategorian

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Bank Julius Baer Lehen Funtzioa: Jai-opari Diseinuari Buruz

Liburuaren Testua: Pauma eta buru gorriko kurriloan inspiratuta, urte berri txinatarreko edizio mugatuko bilduma honek biziki gurtutako bi ikur diseinu bateratu batean itzultzen ditu. Multzoan honakoak daude: kalitate handiko poltsa bat bere twilly bereizgarriarekin, zorro bat, txori eta lore konposizio gisa antolatutako gutun-azal gorriak, eta pergaminozko txartel bat. Gorri bizi, urre sotil eta moire arrosa-urdinaren paleta findu batek jaietako bizitasuna dotoretasun apalarekin orekatzen du, objektu funtzionalak arte apaingarri bihurtuz.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Bank Julius Baer Lehen Funtzioa: Jai-opari Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Bank Julius Baer Lehen Funtzioa: Jai-opari oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Bank Julius Baer Lehen Funtzioa: Jai-opari desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Neurriak eta Ontziratzea: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Etiketak: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Produkzio Teknologia: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Diseinu Erronka: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Ikerketa: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspirazioa: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Proiektuaren Iraupena: January 2026 in Singapore and Hong Kong
Eragiketa Fluxua: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patenteak: Copyrights belong to Count To Ten
Taldekideak: Rose Lee
Ernie Keung
Irene Man
Irudi Kredituak: Count To Ten