Naoki Eguchi and Taiki Yamada diseinatzailearen Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea

Naoki Eguchi and Taiki Yamada diseinatzailearen Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea

diseinatzailea: Naoki Eguchi and Taiki Yamada

Bezeroa: RooFarm Inc.

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Diseinua

Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea Diseinuari Buruz

Liburuaren Testua: Proiektu hau Roofarm enpresaren hedapenari lotutako marka berritzeko ekimena da. Enpresa hiriko teilatuetako nekazaritzatik hazi da, eta orain landa eremuko nekazaritza handira zabaltzen ari da bere hiri jardueren ondoan. Fase honetan, enpresaren ikuspegia berdefinitu egin zen honela: Nekazaritza Birsortzea Munduko Elikagai Hornidura Iraunarazteko. Ikuspegi hau zirkuituetan oinarritutako identitate batean itzuli zen, nekazaritza azpiegitura gisa adierazten duena. Identitateak elkarrekin lotutako bi forma ditu, hiri eta landa sistemen arteko harremana sinbolizatzen dutenak.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Roofarm Rebranding Oinarrizko Funtzioa: Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Neurriak eta Ontziratzea: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Etiketak: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Produkzio Teknologia: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Diseinu Erronka: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Ikerketa: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspirazioa: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Proiektuaren Iraupena: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Eragiketa Fluxua: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Taldekideak: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Irudi Kredituak: Naoki Eguchi / Taiki Yamada