Bojun Tan diseinatzailearen Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea

Bojun Tan diseinatzailearen Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea

diseinatzailea: Bojun Tan

Bezeroa: Agave De Ray

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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#181084 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea Diseinuari Buruz

Liburuaren Testua: Agave De Rayk Pekinen kokatutako mezcal saltzaile baterako marka-arkitektura findu bat aurkezten du, Oaxacako ondarea hiriko abegitasunarekin lotuz. Proiektuak identitate egokigarri bat erabiltzen du, non osagaiak espiritu zaintzaile gisa pertsonifikatzen diren, ilustrazio jostalaria sistema tipografiko zorrotz batekin uztartuz. Testura artisauak lurkara-tonu apalduekin orekatuz, diseinuak ikusmen-estandar sofistikatu bat ezartzen du destilatu boutiqueentzat, arbasoen sendotasuna gaur egungo elite publiko batentzat itzuliz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Agave De Ray Oinarrizko Funtzioa: Markaren Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Neurriak eta Ontziratzea: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Etiketak: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Produkzio Teknologia: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Diseinu Erronka: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Ikerketa: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Inspirazioa: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Proiektuaren Iraupena: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Eragiketa Fluxua: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.