Du Qingyu and Dong Xiuxiu diseinatzailearen Piggy Express Marka Pertsonaiaren Diseinua

Du Qingyu and Dong Xiuxiu diseinatzailearen Piggy Express Marka Pertsonaiaren Diseinua lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Piggy Express Marka Pertsonaiaren Diseinua

diseinatzailea: Du Qingyu and Dong Xiuxiu

Bezeroa: Piggy Express Creative Design Team

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

9,492

Egiaztatutako Sari Irabazlea

#173387 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Piggy Express Marka Pertsonaiaren Diseinua Diseinuari Buruz

Piggy Express ibilgailu-eskaera zerbitzu baterako sortutako marka pertsonaiaren diseinua da. Pertsonaiak markaren logotipoko txerri-ikonoa bidaia-lagun atsegin bihurtzen du. Saturazio handiko kolore-eskema batek ikusgarritasun bisuala ehuneko 42 handitzen du, eta silueta independente batek pertsonaia ezagugarri mantentzen du euskarri guztietan. Animazioek erabiltzaileak gidatzen dituzte zereginetan zehar, hala nola kupoiak trukatzean eta ibilbideen jarraipenean. Pertsonaia formen hogeita hamar iterazio-txandatan zehar findu zen eta ehun erabiltzaile baino gehiagorekin probatu zen Txinako hirietan.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Piggy Express Marka Pertsonaiaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Piggy Express Marka Pertsonaiaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Piggy Express Marka Pertsonaiaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Neurriak eta Ontziratzea: The sizes depend of the media where it is applied
Etiketak: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Produkzio Teknologia: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Diseinu Erronka: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Ikerketa: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspirazioa: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Proiektuaren Iraupena: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Eragiketa Fluxua: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Taldekideak: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Irudi Kredituak: Piggy Express