Ebru Sile Goksel and Ipek Eris Ugurlu diseinatzailearen Potamya Ontziratzeko Diseinua

Ebru Sile Goksel and Ipek Eris Ugurlu diseinatzailearen Potamya Ontziratzeko Diseinua lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Produktu Jasangarri, Proiektu eta Diseinu Berdea Lehiaketa Kategorian.

BrontzeProduktu Jasangarria· 2025

Potamya Ontziratzeko Diseinua

diseinatzailea: Ebru Sile Goksel and Ipek Eris Ugurlu

Bezeroa: Studio Born

Brontzezko Saria A' Design Award Irabazlea Produktu Jasangarria Kategorian

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Egiaztatutako Sari Irabazlea

#168467 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Potamya Ontziratzeko Diseinua Diseinuari Buruz

Antzinako Mesopotamiako kulturan sustraiturik, nekazaritzaren jaioterrian, Potamya historiarekin sakonki konektatzen da iraunkortasun modernoa besarkatzen duen bitartean. Marka natural eta organiko gisa, %100 glutenik gabeko leguminazko pasta beganoak eskaintzen ditu berrikuntza iraunkorra eta erabiltzaileentzat erosoarekin. Neurtzeko sistema kengarri berriak hondakinak murrizten ditu goiko estalkia txertatutako neurtzeko kopa berrerabilgarri bihurtuz. Potamyak ondarea eta ikuspegi garaikidea bateratzen ditu hutsegin gabe, ontziratze praktikoa, berrerabilgarria eta hondakinak murrizten dituena bermatuz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Potamya Ontziratzeko Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Potamya Ontziratzeko Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Potamya Ontziratzeko Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Neurriak eta Ontziratzea: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Etiketak: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Produkzio Teknologia: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Diseinu Erronka: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Ikerketa: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspirazioa: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Proiektuaren Iraupena: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Eragiketa Fluxua: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Taldekideak: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Irudi Kredituak: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin