Fullspeed Network Technologies Hangzhou diseinatzailearen Yuan Li Sheng Huo Marka Logotipoaren Diseinua

Fullspeed Network Technologies Hangzhou diseinatzailearen Yuan Li Sheng Huo Marka Logotipoaren Diseinua lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2024

Yuan Li Sheng Huo Marka Logotipoaren Diseinua

diseinatzailea: Fullspeed Network Technologies Hangzhou

Bezeroa: Meituan

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yuan Li Sheng Huo Marka Logotipoaren Diseinua Diseinuari Buruz

Yuan Li Sheng Huo eguneroko oinarrizko produktu bikainak eskaintzen dituen txikizkako marka baterako sortutako marka-logotipoa da. Logotipoa karratu bati triangeluak ebakiz eratutako hexagono batean oinarritzen da, elementu asko gorde ditzakeen kutxa bat gogorarazten duen forma sortuz. Ikurraren barruko zirkuluek planeta txikiak iradokitzen dituzte eta markaren izenaren soinua islatzen dute. Laranja bizi bat da kolore nagusia, eta karaktereak marra jariakorrekin eta etengabeko inklinazio-angeluekin marraztuta daude. Logotipoa produktuen ontziratzean aplikatzen da, gazteen artean markaren ezagutza sustatzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yuan Li Sheng Huo Marka Logotipoaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yuan Li Sheng Huo Marka Logotipoaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yuan Li Sheng Huo Marka Logotipoaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Neurriak eta Ontziratzea: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Etiketak: logo design, vigor, refinement, super symbol, geometric elements
Produkzio Teknologia: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Diseinu Erronka: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Ikerketa: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirazioa: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Proiektuaren Iraupena: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Eragiketa Fluxua: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.