Xia Gushuyu Commercial Space Design diseinatzailearen Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea

Xia Gushuyu Commercial Space Design diseinatzailearen Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea lana 2024 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

UrreBarrualdea· 2024

Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea

diseinatzailea: Xia Gushuyu Commercial Space Design

Bezeroa: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Urrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

118,304

Egiaztatutako Sari Irabazlea

#157347 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea Diseinuari Buruz

Beijing Wangfujing Xiyue 19.800 metro koadroko merkataritza zentroko barnealdea da, Beijingo erdiguneko eremuan kokatua. Diseinuak Txinako arkitektura tradizionala elementu futuristekin uztartzen du. Gorantz okertutako hegal-teilatuek, teilatu-gailurreko piztiek, dougong euskarriek eta kutxadun sabaiek (caisson) egitura osatzen dute, eta metal-aleazioek indarra eta iraunkortasuna ematen dute. Hiru gune tematikok, Yuanshi Kou, Sundial Square eta Qiankun Fang, atrioak markatzen dituzte. Lehen sotoan jatetxeak daude eta bigarrenean txikizkako dendak. Argiaren kolore-tenperatura eta distira kontrolatzen dira giro anitzak sortzeko.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Neurriak eta Ontziratzea: It covers an area of 19,800 square meters.
Etiketak: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Produkzio Teknologia: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Diseinu Erronka: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Ikerketa: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspirazioa: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Proiektuaren Iraupena: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Eragiketa Fluxua: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Taldekideak: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi