Zhejiang Gongshang University diseinatzailearen CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala

Zhejiang Gongshang University diseinatzailearen CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2024

CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala

diseinatzailea: Zhejiang Gongshang University

Bezeroa: CZBank

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#153002 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala Diseinuari Buruz

CZBank Gazteen Hitzaldi Lehiaketa CZBank bankuak antolatzen duen urteroko hitzaldi ekitaldi baterako sortutako identitate bisual nagusia da, gazte partaideentzat. Lehiaketaren gaia kultura sustraiak bezala oinordetzan hartzea eta etorkizun hobea sortzea da. Diseinuak hitzaldietarako mikrofono bat zuhaitz sustraiekin konbinatzen du, hiru dimentsioko lerro-forma batean. Elkarren artean gurutzatutako formek eta material gardenek kultur ondarearen transmisioa adierazten dute. Irudi bisuala ekitaldiaren kartel, hitzaldi-aretoa eta kanpoko promoziora zabaltzen da, hedabide, zuzeneko emanaldi eta bertako erabilerarako egokia izanik.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. CZBank Youth Speech Contest Ekitaldiaren Identitate Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Etiketak: Culture, Innovation, Competition
Diseinu Erronka: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Ikerketa: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspirazioa: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Proiektuaren Iraupena: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Eragiketa Fluxua: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Taldekideak: Designer: Kan Zhao