Zhejiang Gongshang University diseinatzailearen Haiyan Smart Home Competition Marka Identitatea

Zhejiang Gongshang University diseinatzailearen Haiyan Smart Home Competition Marka Identitatea lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2025

Haiyan Smart Home Competition Marka Identitatea

diseinatzailea: Zhejiang Gongshang University

Bezeroa: Haiyan County People's Government

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#152972 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Haiyan Smart Home Competition Marka Identitatea Diseinuari Buruz

Haiyan Smart Home Lehiaketa Haiyan konderrian egindako kultura eta diseinu sormenezko ekitaldi baterako sortutako marka identitatea da. Ikusizko nagusiak biratzen eta bihurritzen den etxe forma tridimentsional bat erabiltzen du. Aldatzen den forma horrek teknologia adimendunak etxeko bizitzan ekartzen dituen aldaketa eta berreraikuntza adierazten ditu. Teknologiak inspiratutako koloreek gaia indartzen dute. Grafikoak arte bektorial gisa eraikita daude, horrela edozein tamainatan argi mantentzen dira eta norabide desberdinetan bihurritzen dira euskarrien arabera. Aplikazioen artean espazio-instalazioak, kartelak, brotxeak eta kikarak daude.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Haiyan Smart Home Competition Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Haiyan Smart Home Competition Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Haiyan Smart Home Competition Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Neurriak eta Ontziratzea: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Etiketak: Smart home, visual image design, technology and home, reconstruction, twisted extension
Produkzio Teknologia: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Diseinu Erronka: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Ikerketa: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspirazioa: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Proiektuaren Iraupena: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Eragiketa Fluxua: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Taldekideak: Designer: Kan Zhao
Irudi Kredituak: Designer: Kan Zhao