Yitong Creative diseinatzailearen Master Ji Gong Filmaren Kartela lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.
ZilarGrafismoa· 2023
Master Ji Gong Filmaren Kartela
diseinatzailea: Yitong Creative
Bezeroa: Yitong Creative (beijing) Media Co., Ltd
Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian
Egiaztatutako Sari Irabazlea
#149843 Sariaren Egoera EgiaztatuDiseinua
Master Ji Gong Filmaren Kartela Diseinuari Buruz
Master Ji Gong izen bereko fantasiazko abentura-film animatu txinatar baten trailerraren kartela da. Kartelaren neurriak 750 x 1050 milimetrokoak dira. Txinako tinta eta Txinako elementu tradizionalak erabili dira ekialdeko giro poetiko eta misteriotsu bat sortzeko. Herensugea eta monjea, kasaya gorri batekin, adabakiz osatutako kanpoko jantzi batekin eta palmondo-hostozko haizemaile batekin irudikatuak, filmeko pertsonaiak dira eta hiru dimentsioko softwarearekin sortu ziren. Tinta urarekin egin zen eta arroz-paperean, paper gogorrean eta oihalean probatu zen testurak alderatzeko. Ondoren, zati guztiak digitalki konbinatu ziren.
Aintzatespena
Zilarrezko Saria A' Design Award Sariari Buruz
Master Ji Gong Filmaren Kartela Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Master Ji Gong Filmaren Kartela erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Master Ji Gong Filmaren Kartela jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Diseinuaren Atzean
Prentsa-kita
Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.
- Propietate Bereziak
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Neurriak eta Ontziratzea
- Trailer Poster: Width 750 mm x Height 1050 mm
- Etiketak
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Produkzio Teknologia
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Diseinu Erronka
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Ikerketa
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspirazioa
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Proiektuaren Iraupena
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Eragiketa Fluxua
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patenteak
- Zhejiang Ruichen Picture Co., Ltd.
- Taldekideak
- Zhejiang Ruichen Picture Co., Ltd.
- Irudi Kredituak
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
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