Shawn Goh Chin Siang diseinatzailearen Waaron Kuu's Markaren Diseinua

Shawn Goh Chin Siang diseinatzailearen Waaron Kuu's Markaren Diseinua lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2023

Waaron Kuu's Markaren Diseinua

diseinatzailea: Shawn Goh Chin Siang

Bezeroa: Hai Soon Leong Sdn.Bhd

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#149135 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Waaron Kuu's Markaren Diseinua Diseinuari Buruz

Waaron Kuu's Malaysiako sei kultura etniko nagusiak ordezkatzen dituen jatetxea da. Markaren edertasun orokorra nabarmentzeko, taldeak more sakona erabili zuen pertsonaia kultural bakoitza azpimarratzeko eta joko eta tresna tradizionalak gehitu zituen. Bertako hainbat elementu ere erabili dituzte ilustrazioak apaintzeko, jatetxeko hainbat txokotan eta ontzi eta ontzietan jarrita. Diseinuak Malaysiako sei kultura etniko nagusiak aurkezteaz gain, jatetxearen marka-irudi paregabea ere sortzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Waaron Kuu's Markaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Waaron Kuu's Markaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Waaron Kuu's Markaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Neurriak eta Ontziratzea: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Etiketak: Malaysia, Malaysia Food, Branding Design
Produkzio Teknologia: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Diseinu Erronka: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Ikerketa: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirazioa: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Proiektuaren Iraupena: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Eragiketa Fluxua: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patenteak: waaron kuns, 2023
Irudi Kredituak: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.