Stoked Associates diseinatzailearen Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa

Stoked Associates diseinatzailearen Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BrontzeBarrualdea· 2023

Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa

diseinatzailea: Stoked Associates

Bezeroa: Ajinomoto Malaysia Berhad

Brontzezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Egiaztatutako Sari Irabazlea

#149023 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa Diseinuari Buruz

Ajinomoto CEC bezeroekiko harremanetarako zentro bat da, Malaysian, Negeri Sembilan-eko Bandar Enstek Halal Hub-en eraikitako fabrika berri baten barruan. Barnealdea LED bideo-horma handi batekin irekitzen da, langile eta bisitariak Infoseum-era sartu aurretik agurtzen dituena. Ondoren, tunel batek bisitariak enpresaren historian, zerbitzu korporatiboetan eta produktuetan barrena gidatzen ditu. Proiekzio-mapaketa eta soinu-sistema batek bisita laguntzen dute, eta sukaldaritza-estudio batek zaporeari buruzko saio interaktiboak eskaintzen ditu. Lerro garbi eta linealak kanaberazko azukrearen haizean mugimendua gogorarazten dute.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ajinomoto Cec Bezeroekiko Harremanetarako Zentroa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Neurriak eta Ontziratzea: Width 16880mm x Depth 9500mm x Height 3200mm
Etiketak: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Produkzio Teknologia: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Diseinu Erronka: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Ikerketa: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspirazioa: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Proiektuaren Iraupena: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Eragiketa Fluxua: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Taldekideak: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Irudi Kredituak: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022