Wonseon Yu and Yoonhee Jeong diseinatzailearen Modulabs Identitate Bisualaren Sistema

Wonseon Yu and Yoonhee Jeong diseinatzailearen Modulabs Identitate Bisualaren Sistema lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2023

Modulabs Identitate Bisualaren Sistema

diseinatzailea: Wonseon Yu and Yoonhee Jeong

Bezeroa: Modulabs

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Modulabs Identitate Bisualaren Sistema Diseinuari Buruz

Modulabs ikerketa-komunitate baterako sortutako identitate bisualaren sistema da. Identitate-sistema letra-tipo aldakor berezi batekin eraikita dago. Letra-tipoak hazkunde-ardatz bakarra du, 300 urratsekoa, eta horrek hizki-forma ezberdin ugari sortzea ahalbidetzen du. Hizki bakoitza arretaz marraztu da, forma geometrikoetatik sortu beharrean, izaera humanoa emanez. Apur bat kordokariak diren hizkiek ekintza eta esplorazioa islatzen dute, emaitza perfektuen ordez. Kideek letra-tipoa erabil dezakete identitatearekin bat egiteko, eta barne-tresnek erraztasunez izenak sortzen laguntzen diete.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Modulabs Identitate Bisualaren Sistema Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Modulabs Identitate Bisualaren Sistema oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Modulabs Identitate Bisualaren Sistema zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Etiketak: Identity, Typeface, System
Produkzio Teknologia: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Diseinu Erronka: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Ikerketa: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspirazioa: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Proiektuaren Iraupena: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Eragiketa Fluxua: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patenteak: trademarks: Modulabs (2023)
Taldekideak: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong