William Volcoff and Yawei Zhang diseinatzailearen Dedao Focus7 Irakurgailu elektronikoa

William Volcoff and Yawei Zhang diseinatzailearen Dedao Focus7 Irakurgailu elektronikoa lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Gailu Digital eta Elektronikoen Diseinua Lehiaketa Kategorian.

BrontzeKontsumo Elektronika· 2023

Dedao Focus7 Irakurgailu elektronikoa

diseinatzailea: William Volcoff and Yawei Zhang

Bezeroa: Dedao (Tianjin) Culture & Communication Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Kontsumo Elektronika Kategorian

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Dedao Focus7 Irakurgailu elektronikoa Diseinuari Buruz

Dedao Focus7 liburu inprimatuaren ukipena baloratzen duten irakurleentzat sortutako irakurgailu elektronikoa da. Egitura aluminio aleaziozkoa da, CNC mekanizazioz moldatua, eta gainazal anodizatuak irristatzeari, higadurari eta korrosioari aurre egiten die. Formak orrialde tolestu bat gogorarazten du, irakurketa eteteko erabiltzen den keinu ezaguna. 7 hazbeteko E Ink pantailak distira-aurkako beira eta hatz-arrastoen aurkako estaldura ditu. 210 gramoko pisua liburu txiki batenaren antzekoa da, eta egitura orekatuak eskumuturraren nekea murrizten du. Ontziratzea tintarik eta plastikorik gabekoa da, eta pultsa degradagarriz eginda dago.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Dedao Focus7 Irakurgailu elektronikoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Dedao Focus7 Irakurgailu elektronikoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Dedao Focus7 Irakurgailu elektronikoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Neurriak eta Ontziratzea: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Etiketak: ereader, tablet, book, eInk, CNC, aluminium,
Produkzio Teknologia: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Diseinu Erronka: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Ikerketa: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspirazioa: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Proiektuaren Iraupena: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Eragiketa Fluxua: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patenteak: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Taldekideak: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao