Arata Yokoyama diseinatzailearen Spectrum Ilustrazioa

Arata Yokoyama diseinatzailearen Spectrum Ilustrazioa lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2023

Spectrum Ilustrazioa

diseinatzailea: Arata Yokoyama

Bezeroa: Arata Yokoyama

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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#144936 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Spectrum Ilustrazioa Diseinuari Buruz

Spectrum Japoniako kaleko modaren ilustrazio digital bat da, japoniar animearen estiloan eginda. Lanak fotorrealismoa saihesten du eta kolore biziak modu lau batean aplikatzen ditu, optikoki naturalak diruditen arren. Atzeko planoak Tokioko neoi-argiak irudikatzen ditu, formak ausartki sinplifikatuta efektu zorrotz, lau eta distiratsu bat lortzeko. Mendebaldeko diseinu grafikoaren elementuak japoniar pertsonaien ilustrazioarekin konbinatzen dira. Spectrum Adobe Photoshop CC erabiliz marraztu zen. Helburua estiloa argi geratzea da Japoniako barruko zein kanpoko ikusleentzat.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Spectrum Ilustrazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Spectrum Ilustrazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Spectrum Ilustrazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Neurriak eta Ontziratzea: 8000 x 5678 pixel, 400dpi, RGB
Etiketak: street fashion, anime, character design, japanese illustration, vivid color
Produkzio Teknologia: Drawing with Adobe Photoshop CC
Diseinu Erronka: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Ikerketa: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspirazioa: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Proiektuaren Iraupena: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Eragiketa Fluxua: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Irudi Kredituak: #1: Illustrator NaBaBa, Private Work, 2020.