Kutuko Studio diseinatzailearen Portal Beoplay Publizitate Kanpaina

Kutuko Studio diseinatzailearen Portal Beoplay Publizitate Kanpaina lana 2023 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Zinema, Bideo eta Animazio Diseinua Lehiaketa Kategorian.

PlatinoZinema· 2023

Portal Beoplay Publizitate Kanpaina

diseinatzailea: Kutuko Studio

Bezeroa: Kutuko Studio SL

Platinozko Saria A' Design Award Irabazlea Zinema Kategorian

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Egiaztatutako Sari Irabazlea

#144874 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Portal Beoplay Publizitate Kanpaina Diseinuari Buruz

Bere Beoplay Portaleko entzungailuak sustatzeko kanpaina bat da. Streamers-ek ekoizpena partekatu zuten biral bihurtzeko. Zure mundua moldatzen duen soinua aldarrikapenaren arabera, bideo-jokoen industriaren kategoriei erreferentzia egiten dieten 5 eszenatoki sortu behar izan zituzten. Ikusmen-eragin handia izateaz gain, esperientzia fotograma bakoitzean ezkutatuta dauden fetitxe-objektuen kokapenaren lehiaketara igo zen. Taldea eszenatoki anitzeko diseinu baten aurrean zegoen, non protagonista produktua eta hura erabiltzeko esperientzia zen.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

Portal Beoplay Publizitate Kanpaina Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Portal Beoplay Publizitate Kanpaina bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Portal Beoplay Publizitate Kanpaina Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Neurriak eta Ontziratzea: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiketak: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Produkzio Teknologia: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Diseinu Erronka: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ikerketa: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirazioa: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Proiektuaren Iraupena: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Eragiketa Fluxua: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenteak: Kutuko Studio SL
Taldekideak: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Irudi Kredituak: Boutique Visual Kutuko Studio, Beoplay Portal, 2022