Tianzhen Huang diseinatzailearen Primary Residence Marka Identitatea

Tianzhen Huang diseinatzailearen Primary Residence Marka Identitatea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2022

Primary Residence Marka Identitatea

diseinatzailea: Tianzhen Huang

Bezeroa: Evleen

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#140254 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Primary Residence Marka Identitatea Diseinuari Buruz

Primary Residence marka multidiziplinar baterako identitate bisualaren sistema bat da. Proiektua tipografia esplorazio gisa hasi zen, Bauhaus mugimenduaren estiloa forma arkitektoniko abstraktuekin lotuz. Logotipoa Ju hizkirri txinatarrean oinarritzen da, bizitzeko espazioa esan nahi duena, eta hiru marra darama, kolore primarioetan: gorria, horia eta urdina. Primary Residence izenak kolore horiei zein isolamendu garaian etxeak duen esanahiari egiten die erreferentzia. Identitatea liburuxka batean, negozio-txartel batean eta paper testuratuan inprimatutako material-sorta batean aplikatzen da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Primary Residence Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Primary Residence Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Primary Residence Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Neurriak eta Ontziratzea: Main:1080px*1080px, the ration is 1:1
Etiketak: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Produkzio Teknologia: Will print on the textured paper that gives the prints the touch feeling.
Diseinu Erronka: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Ikerketa: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspirazioa: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Proiektuaren Iraupena: Started logo design in July 2021, finished in Feb 2022
Eragiketa Fluxua: A visual design identity that takes the viewer to know this brand and the messages behind it.
Irudi Kredituak: Evleen Huang