Daniel Houle diseinatzailearen Top Mercury Webgunea

Daniel Houle diseinatzailearen Top Mercury Webgunea lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

BurdinaWeba· 2023

Top Mercury Webgunea

diseinatzailea: Daniel Houle

Bezeroa: Azuro Digital

Burdinazko Saria A' Design Award Irabazlea Weba Kategorian

23,224

Egiaztatutako Sari Irabazlea

#139506 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Top Mercury Webgunea Diseinuari Buruz

Top Mercury sare sozialetako publizitate-agentzia baterako sortutako webgunea da. Webguneak mugimendu-efektuak, animazioak eta jatorrizko ilustrazioak erabiltzen ditu estetika garbi eta modernoa aurkezteko. Diseinua Figma erabiliz egin zen eta Webflow-rekin garatu zen, eta erabat erantzunkorra da gailu, arakatzaile eta pantaila-tamaina guztietan. Botoiek eta estekek bisitariei atal desberdinekin elkarreragiten uzten diete. Mugimendua sotila mantendu zen interfazea argi eta erraz jarraitzeko moduan egon zedin. Webguneak ehuneko 8ko bihurketa-tasa lortu zuen, industriaren ehuneko 5eko erreferentziaren gainetik.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Top Mercury Webgunea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Top Mercury Webgunea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Top Mercury Webgunea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Neurriak eta Ontziratzea: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Etiketak: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Produkzio Teknologia: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Diseinu Erronka: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Ikerketa: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirazioa: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Proiektuaren Iraupena: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Eragiketa Fluxua: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Irudi Kredituak: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.