Michelle Poon diseinatzailearen Greeninful Marka Identitatea

Michelle Poon diseinatzailearen Greeninful Marka Identitatea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2022

Greeninful Marka Identitatea

diseinatzailea: Michelle Poon

Bezeroa: Greenin'ful

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Greeninful Marka Identitatea Diseinuari Buruz

Greeninful bizimodu jasangarria bultzatzen duen marka ekologiko baten birmarkatze proiektua da. Markak ingurumenaz arduratzen diren pertsonak elkarrarazten ditu. Logotipoak komunitate berdearen aurpegia erakusten du eta erabakimena eta jakin-mina islatzen ditu. Identitate bisualak kolore bizi, pintzelkada ausart eta eskuz marraztutako elementuak erabiltzen ditu, erabileran malgu izaten jarraituz. Irudiak hurbilak eta komunitatean oinarrituak izateko hautatu dira. Birmarkatzeak marka merkataritza-plataforma izatetik ingurumenaren babesari buruzko kontzientzia publikoa sustatzen duen komunitate izatera eramaten du.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Greeninful Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Greeninful Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Greeninful Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Neurriak eta Ontziratzea: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Etiketak: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Produkzio Teknologia: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Diseinu Erronka: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Ikerketa: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspirazioa: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Proiektuaren Iraupena: October 2021 - January 2022
Eragiketa Fluxua: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Taldekideak: Michelle Kason
Irudi Kredituak: Image 1: Michelle Kason (Designer)