Maksim Zinchuk diseinatzailearen Transam Carriers Marka Identitatea

Maksim Zinchuk diseinatzailearen Transam Carriers Marka Identitatea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Transam Carriers Marka Identitatea

diseinatzailea: Maksim Zinchuk

Bezeroa: NUMZ Graphics

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Transam Carriers Marka Identitatea Diseinuari Buruz

Transam Carriers Kanadako Torontoan kokatutako garraio eta logistika hornitzaile batentzat sortutako marka identitate bat da. Identitatea Zubr, edo Europako Bisonte, Ekialdeko Europako animalia baten inguruan eraikita dago, bakartasuna eta indarra sinbolizatzen dituena. Animaliaren burua triangelu batean egokitzen da, eta letra-tipo pertsonalizatu okerrak logotipoari itxura dinamikoa ematen dio. Horia eta beltza dira bi kolore nagusiak. Estiloa kamioi korporatiboetan, webgunean, sare sozialetan, idazlanetan, publizitatean eta produktu promozionaletan aplikatzen da. Grafikoetako triangelu horiek marka industrian erraz ezagutzeko modukoa bihurtzen dute.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Transam Carriers Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Transam Carriers Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Transam Carriers Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Neurriak eta Ontziratzea: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Etiketak: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Produkzio Teknologia: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Diseinu Erronka: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Ikerketa: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirazioa: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Proiektuaren Iraupena: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Eragiketa Fluxua: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Taldekideak: Designer: Maksim Zinchuk
Irudi Kredituak: Maxim Zinchuk, NUMZ Graphics