Atelier Brueckner diseinatzailearen Audemars Piguet Museoko Barne Diseinua

Atelier Brueckner diseinatzailearen Audemars Piguet Museoko Barne Diseinua lana 2022 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

UrreBarrualdea· 2022

Audemars Piguet Museoko Barne Diseinua

diseinatzailea: Atelier Brueckner

Bezeroa: Audemars Piguets

Urrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Diseinua

Audemars Piguet Museoko Barne Diseinua Diseinuari Buruz

Musee Atelier Audemars Piguet Suitzako erloju-fabrikatzaile batentzat sortutako museo-barnealdea da. Erakusketak 1.100 metro koadro hartzen ditu eta Le Brassusen dago, Suitzan, konpainia sortu zen herrixkan. Bisitariek narrazio landu bat duen ibilbide kiribil jarraitu bati jarraitzen diote, eta kapitulu bakoitzak bere diseinu-hizkuntza propioa du. Eskulturek, automatek eta instalazio zinetikoek erritmoa ematen diote erakusketari, zeina bisualki inguruko paisaiarekin lotuta baitago. Islak eta itzalak egunaren orduaren eta urtaroaren arabera aldatzen dira.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Audemars Piguet Museoko Barne Diseinua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Audemars Piguet Museoko Barne Diseinua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Audemars Piguet Museoko Barne Diseinua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Neurriak eta Ontziratzea: The exhibition area is 1,100 sqm.
Etiketak: Watch, Audemars, Piguets, craftmanship, luxury
Produkzio Teknologia: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Diseinu Erronka: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Ikerketa: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspirazioa: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Proiektuaren Iraupena: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Eragiketa Fluxua: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Taldekideak: Wassim Melki
Sungha Kim
Irudi Kredituak: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer