Jiawei Wu diseinatzailearen Avant Modern Cuisine Marka Identitatea

Jiawei Wu diseinatzailearen Avant Modern Cuisine Marka Identitatea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Avant Modern Cuisine Marka Identitatea

diseinatzailea: Jiawei Wu

Bezeroa: Jiawei Wu Design

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Avant Modern Cuisine Marka Identitatea Diseinuari Buruz

Avant Txinan dagoen goi-mailako jatetxe bat da. Marka-kontzeptuak jabeen atzerriko esperientzia aprobetxatzen du bezeroei bidaia bat egin izanaren sentsazioa ematen dieten oroitzapen bereziak eskaintzeko. Pasaporte bat gogorarazten duen menu batekin hasten da. Otordu bakoitzaren ondoren, bezeroek txartel pertsonalizatu bat jasoko dute, plater bakoitzaren atzean dagoen inspirazio zehatzaren eta hirien oroitzapenen arabera diseinatua. Janaritzako esperientzia hau oso ezaguna bihurtu zen COVID pandemiaren ondorioz bidaiak gelditu zirenean.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Avant Modern Cuisine Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Avant Modern Cuisine Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Avant Modern Cuisine Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Neurriak eta Ontziratzea: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Etiketak: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Produkzio Teknologia: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Diseinu Erronka: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Ikerketa: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirazioa: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Proiektuaren Iraupena: The project started in July 2020 in China and finished in March 2021.
Eragiketa Fluxua: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Taldekideak: Jiawei Wu
Irudi Kredituak: Jiawei Wu_Designer
Guanzhong Qiu_Photographer