DB and B Pte Ltd diseinatzailearen Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua

DB and B Pte Ltd diseinatzailearen Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2022

Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua

diseinatzailea: DB and B Pte Ltd

Bezeroa: DB&B Pte Ltd

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Diseinua

Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua Diseinuari Buruz

Book Text: Amplifying Identity Singapurreko Asia Square-n kokatutako bulego baten barnealdeen diseinua da. Lan-guneak hiru solairu hartzen ditu eta guztira 9.300 metro koadroko azalera. Berrogeita hamar lankidetza-gune eta bost bilera-gela handi banatzen dira solairuetan zehar, lan malgua eta hibridoa bultzatzeko. Ingurumeneko grafiko pertsonalizatuak aplikatzen dira korridore eta hormetan, enpresaren kultura, lidergo-printzipioak eta historia aurkezteko. Material jasangarriz egindako alfonbrak, konposatu organiko lurrunkor gutxiko pintura eta gunetan banatutako argiztapena erabiltzen dira ingurumen-inpaktua mugatzeko.

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Zilarrezko Saria A' Design Award Sariari Buruz

Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Amplifying Identity Primary Function: Bulego Barnealdeen Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Neurriak eta Ontziratzea: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Etiketak: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Produkzio Teknologia: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Diseinu Erronka: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Ikerketa: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspirazioa: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Proiektuaren Iraupena: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Taldekideak: Ricardo Celis
Victor Wong
Irudi Kredituak: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/