Sxdesign diseinatzailearen Sxdesign Marka Identitatea

Sxdesign diseinatzailearen Sxdesign Marka Identitatea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2022

Sxdesign Marka Identitatea

diseinatzailea: Sxdesign

Bezeroa: Sxdesign

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#137585 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Sxdesign Marka Identitatea Diseinuari Buruz

Sxdesign Beijingen (Txina) kokatutako diseinu estudio batentzat sortutako marka identitatea da. Logotipoaren xehetasun bakoitzak 1:1,414 proportzioa jarraitzen du, eta horrek marka trinkoa eta orekatua den itxura ematen dio. Izkinetako elementu grafiko txikiek komatxoak gogorarazten dituzte eta logotipoaren laukizuzenak inguratzen dituzte. Antolaketa horrek marka simetriko bihurtzen du eta hizkuntzaren eta ideien aipamena, markaketa eta interpretazioa iradokitzen ditu. Mugimenduzko grafikoen bidez, logotipoa estudioaren izenaren txinatar forma tradizionala izatera ere heldu daiteke, tradizioa eta diseinu modernoa lotuz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Sxdesign Marka Identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Sxdesign Marka Identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Sxdesign Marka Identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Neurriak eta Ontziratzea: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Etiketak: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Produkzio Teknologia: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Diseinu Erronka: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Ikerketa: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspirazioa: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Proiektuaren Iraupena: Fr. November 2021 to January 2022, Beijing, China.
Eragiketa Fluxua: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patenteak: Sxdesign
Taldekideak: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Irudi Kredituak: Sxdesign