Brand Bar Communications diseinatzailearen Can You See the Music Identitate Dinamikoa lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2022

Can You See the Music Identitate Dinamikoa

diseinatzailea: Brand Bar Communications

Bezeroa: Franz Liszt Chamber Orchestra

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Can You See the Music Identitate Dinamikoa Diseinuari Buruz

Franz Liszt Chamber Orchestrarentzat sortutako lana musikak bultzatutako marka-identitate dinamikoa da, orkestraren itxura bisuala berpiztu nahi duena. Bere sortzaileek musika-lengoaia alternatibo bat asmatu dute, zeinaren bidez edozein melodia ikus daiteke definitutako jarraibideen barruan. Nortasunari esker, orkestrako kide bakoitzak bere logo pertsonalizatua eraiki dezake, errepertorioko gogoko duen piezarekin lotuta. Gainera, pertsonalizatutako logotipoa diseinatzeko aplikazio bat dela eta, ikusleak ere identitatea berritzeko prozesuaren parte aktibo izan liteke.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Can You See the Music Identitate Dinamikoa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Can You See the Music Identitate Dinamikoa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Can You See the Music Identitate Dinamikoa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Etiketak: music-driven, dynamic, flexible, identity
Produkzio Teknologia: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspirazioa: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Proiektuaren Iraupena: The new identity was published in February, in Hungary.
Taldekideak: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions