Xuguang Zhu and Chao Yang diseinatzailearen Across Kartela

Xuguang Zhu and Chao Yang diseinatzailearen Across Kartela lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2022

Across Kartela

diseinatzailea: Xuguang Zhu and Chao Yang

Bezeroa: Zhejiang Sci-Tech University

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

41,168

Egiaztatutako Sari Irabazlea

#136202 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Across Kartela Diseinuari Buruz

Across kartela Txinako Helan mendietako harkaitz-arteari eskainitako arte digitalaren jaialdi baterako sortu zen. Kartela material lentikularrean dago inprimatuta. Irudi batek Helan mendiko jatorrizko motiboa erakusten du eta besteak motibo beraren bertsio digital moderno bat. Ikuspegi-angelua aldatu ahala, antzinako motiboa desagertu eta motibo digitala agertzen da. Irudi tradizionala tinta, tea, gelatina eta urre-hautsaren nahasketa batekin margotu zen, zipriztinduz aplikatuta harkaitzaren antzeko testura sortzeko. Across-en helburua arriskuan dagoen antzinako kultura bat gorde eta partekatzea da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Across Kartela Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Across Kartela erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Across Kartela jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Neurriak eta Ontziratzea: Poster: 1855mm*30mm*465mm
Etiketak: Chinese tradition, internationalism, rock art, cultural relics
Produkzio Teknologia: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Diseinu Erronka: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Ikerketa: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspirazioa: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Proiektuaren Iraupena: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Eragiketa Fluxua: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Taldekideak: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang