Ruis Vargas diseinatzailearen Dona Vitamina Marka Identitatea

Ruis Vargas diseinatzailearen Dona Vitamina Marka Identitatea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2022

Dona Vitamina Marka Identitatea

diseinatzailea: Ruis Vargas

Bezeroa: Laika

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Dona Vitamina Marka Identitatea Diseinuari Buruz

Dona Vitamina zuku marka existente batentzat sortutako marka identitate proiektua da. Logotipoak zuku bat edaten ari den begi-oker viktoriar dama bat erakusten du, bere buruaren jabe den emakume baten irudi umoretsua. Ideia hori zabaltzeko, jatorri etniko desberdinetako emakumeen ilustrazio-sorta bat marraztu zen estentzil estiloan, eta esaldi labur eta dibertigarriekin uztartu zen. Ilustrazioak menuetan, paketeetan, poltsetan, postaletan, pegatinetan eta eskuz egindako horma handi batean agertzen dira. Inprimatutako elementu gehienak offset inprimaketaz ekoitzi ziren CMYK koloreetan, eta poltsak serigrafiaz egin ziren.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Dona Vitamina Marka Identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Dona Vitamina Marka Identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Dona Vitamina Marka Identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Neurriak eta Ontziratzea: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Etiketak: Branding, Logotype, Package, label, illustration
Produkzio Teknologia: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Diseinu Erronka: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Ikerketa: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirazioa: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Proiektuaren Iraupena: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Eragiketa Fluxua: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patenteak: Laika
Taldekideak: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Irudi Kredituak: Photo by: Madelaine Seagram and Laika