ChingYu Liu diseinatzailearen Mao Xin Tea House Identitate Bisuala

ChingYu Liu diseinatzailearen Mao Xin Tea House Identitate Bisuala lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2022

Mao Xin Tea House Identitate Bisuala

diseinatzailea: ChingYu Liu

Bezeroa: BlackLiuStudio

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mao Xin Tea House Identitate Bisuala Diseinuari Buruz

Mao Xin te-etxeak ekialdeko tearen edertasuna eta kulturaren edertasuna azaleratzea zen. Bereziki sustrai bakoitzari bi hosto dituen te espezialitate hau. Hori tokiko tearen kulturarekin konbinatzen dutenean, oso erraza da Zen kulturarekin lotzea, lursail asko Japoniako harkaitz lorategi baten antzera era zirkularrean ezartzen baitira.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Mao Xin Tea House Identitate Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Mao Xin Tea House Identitate Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Mao Xin Tea House Identitate Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Neurriak eta Ontziratzea: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Etiketak: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Produkzio Teknologia: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Diseinu Erronka: Finding the right design to attract the attention of a younger generation of new users.
Ikerketa: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspirazioa: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Proiektuaren Iraupena: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Eragiketa Fluxua: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Taldekideak: ChingYu-Liu
Irudi Kredituak: ChingYu-Liu, 2021.