Leticia Nobell diseinatzailearen Amaro Bizimodu Denda Barne Mota

Leticia Nobell diseinatzailearen Amaro Bizimodu Denda Barne Mota lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2022

Amaro Bizimodu Denda Barne Mota

diseinatzailea: Leticia Nobell

Bezeroa: Amaro

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Amaro Bizimodu Denda Barne Mota Diseinuari Buruz

Amaro denda fisiko berriek helmugako bizimoduaren marka islatzen dute, eta emakumeak moda, diseinu, teknologia, edertasun eta ongizatearekin lotzen ditu kategoria ezberdinetan diseinu fluido batean. Emakume baten kurbak eta lerro femeninoek, lehengaien sinpletasunak eta naturaren integrazioak inspiratu zuten diseinu hau, non bezeroa ongi etorria eta entretenituta sentituko den espazio batean, aldi berean, minimalista eta aberatsa, teknologikoa eta atsegina den espazio batean. modernoa eta beroa, kontrakoak osagarri bihurtuz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Amaro Bizimodu Denda Barne Mota Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Amaro Bizimodu Denda Barne Mota erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Amaro Bizimodu Denda Barne Mota jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Neurriak eta Ontziratzea: Total floor area is 1300 square meters
Etiketak: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Produkzio Teknologia: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Diseinu Erronka: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Ikerketa: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirazioa: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Proiektuaren Iraupena: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Eragiketa Fluxua: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Taldekideak: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Irudi Kredituak: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso