Raageshwari Kandaswamy diseinatzailearen Jalebi Marka Identitatea

Raageshwari Kandaswamy diseinatzailearen Jalebi Marka Identitatea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2022

Jalebi Marka Identitatea

diseinatzailea: Raageshwari Kandaswamy

Bezeroa: MIT Institute of Design

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Jalebi Marka Identitatea Diseinuari Buruz

Jalebi izozki marka garaikide baten marka-identitatea da. Izozkien zaporeak Indiako gozoki tradizionaletan oinarritzen dira. Estilo bisualak egunkarian bildutako gozoak eta gazituak saltzen dituzten kale-saltzaileei egiten die erreferentzia. Logotipoa J letratik eta jalebi baten bihurgunetik sortua da. Tipografiak, koloreak eta kontrasteak identitateari izaera ezaguna baina aldi berean modernoa ematen diote. Identitatea kikarei, menu-txartelei, poltsei eta maskarei aplikatzen zaie itxura koherentea lortzeko. Menu-txartela geruzatan eraikita dago, eta aurreko geruza orri gardena da, kulturen nahasketa adierazten duena.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Jalebi Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Jalebi Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Jalebi Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Neurriak eta Ontziratzea: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Etiketak: Brand Identity, Logo, Identity Design, Ice cream
Produkzio Teknologia: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Diseinu Erronka: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Ikerketa: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspirazioa: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Proiektuaren Iraupena: The project started in September 15 as a part of college project and finished in October 3rd.
Eragiketa Fluxua: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.