Ricardo Filipe Lopes da Silva diseinatzailearen Smartmoov Marka Identitatea

Ricardo Filipe Lopes da Silva diseinatzailearen Smartmoov Marka Identitatea lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2023

Smartmoov Marka Identitatea

diseinatzailea: Ricardo Filipe Lopes da Silva

Bezeroa: Smartmoov

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Smartmoov Marka Identitatea Diseinuari Buruz

Negozio-eredu honen onura nagusiak mugikortasuna eta negozioaren pertsonalizazioa dira. Ekintzaileak bere negozioa irtenbide malguago eta mugikorrago batera egokitu dezake, eta horrela bere negozioaren irismena hobetu merkatuan. Markak balio horiek modu dinamiko eta futurista batean irudikatzen ditu ikusizko sistema koherente baten bidez, xede-publikoa inspiratzeko pentsatua dagoena.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Smartmoov Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Smartmoov Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Smartmoov Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Neurriak eta Ontziratzea: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Etiketak: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Produkzio Teknologia: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Diseinu Erronka: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Ikerketa: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspirazioa: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Proiektuaren Iraupena: August 2019 to November 2019 in Curitiba, Brazil
Eragiketa Fluxua: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.