Heidi Cuthbert diseinatzailearen Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa

Heidi Cuthbert diseinatzailearen Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

BrontzeMugikorra· 2021

Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa

diseinatzailea: Heidi Cuthbert

Bezeroa: Grafa

Brontzezko Saria A' Design Award Irabazlea Mugikorra Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa Diseinuari Buruz

Testu Liburua: Grafa datu finantzario, albiste eta analisietarako mugikorreko aplikazio bat da. Aplikazioak erabiltzaileei informazio bolumen handietarako sarbide azkarra eskaintzen die. Adimen artifizialak hautatutako bideo-albisteak datu-analistek eta negozio-kazetariek idatzitako artikuluekin konbinatzen dira. Erabiltzaileek aktibo anitzeko datu-multzoak grafikoki irudika ditzakete, Australiako akzioak, munduko dibisak eta kriptomonetak barne. Atzealde urdin ilun batek nabarmendura urdin argiekin irakurketa esperientzia garbi eta lasaia sortzen du. Interfazea HTMLn eraikita dago eta Android eta Apple gailuetako pantaila-tamaina askotara egokitzen da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Grafa Funtzio Nagusia: Finantza Informazioaren Aplikazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Neurriak eta Ontziratzea: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Etiketak: fintech, finance, charting, finance content
Produkzio Teknologia: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Diseinu Erronka: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Ikerketa: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Inspirazioa: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Proiektuaren Iraupena: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Eragiketa Fluxua: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Patenteak: Grafa has an Innovation Patent pending.
Taldekideak: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Irudi Kredituak: All content owned by Grafa.