Fabiano Dalmacio diseinatzailearen The Book That Grew Bazkatze Gida

Fabiano Dalmacio diseinatzailearen The Book That Grew Bazkatze Gida lana 2021 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Arte Eder eta Arte Instalazio Diseinua Lehiaketa Kategorian.

PlatinoArte Ederra· 2021

The Book That Grew Bazkatze Gida

diseinatzailea: Fabiano Dalmacio

Bezeroa: Rothco, part of Accenture Interactive

Platinozko Saria A' Design Award Irabazlea Arte Ederra Kategorian

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Koloreak

Diseinua

The Book That Grew Bazkatze Gida Diseinuari Buruz

The Book That Grew Irlandako nekazarientzat egindako bazkatze gida bat da. Liburuak hamar ikasgai eta hamar aholku praktiko aurkezten ditu, iraunkortasuna eta errentagarritasuna hobetzeko asmoz. Hamar urratsek nekazariak urtean hamar belar-bazkatze errotaziotara eta hektareako hamar tona belarreko etekinera bideratzen dituzte. Orrialde, hitz eta diagrama bakoitza belar-sustrai biziek moldatu zuten, hainbat asteko hazkuntza-aldi batean zehar kanaletan zehar gidatuta. Nekazaritza-prozesu konplexuak berariaz sortutako sinboloen bidez azaltzen dira, eta orrialde tolesgarri batek sinboloen gakoa dakar.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

The Book That Grew Bazkatze Gida Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. The Book That Grew Bazkatze Gida bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. The Book That Grew Bazkatze Gida Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Neurriak eta Ontziratzea: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Etiketak: book, design, Ireland, grass, farming, bank
Produkzio Teknologia: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Diseinu Erronka: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Ikerketa: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspirazioa: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Proiektuaren Iraupena: From October 2018 to May 2019, in Dublin and Amsterdam.
Eragiketa Fluxua: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Taldekideak: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Irudi Kredituak: Photographer: Diana Scherer
Filmmaker: Jake Viramontez